Privacy Policy – Blue Hors ApS

At Blue Hors ApS (‘Blue Hors’ or ‘we’) data protection and confidentiality is a high priority. This policy sets out clear guidelines for how Blue Hors process your personal data. Below we explain how we use the personal data you leave and/or provide when you visit our websites and use one of the various services on our websites;,, and

1. Data Controller and Contact Details

The websites are operated and owned by:

Blue Hors ApS
Tørskindvej 70
DK—7183 Randbøl
CVR 15504749
Phone: +45 75883911

2. Collection of Personal Data

You will always be informed in connection with collection of personal data about you. The personal data collected by us include for instance your name, email address, home address, phone number and similar identification data, information about an online purchase and information about your navigation on our websites.

When you use our Blue Hors web shop services online (e.g. for online purchases via, we process personal data related to the transaction, e.g. first and last name, postal and shipping address, phone number, email address, credit card or other payment information. We also process information about your online purchase in our web shop.

In connection with the submission of your data it will always be stated whether the submission is voluntary or necessary for the completion of the desired action.

Your personal data is collected in one or several of below cases:

  • When you purchase goods online in our web shop at
  • When you create a customer account at
  • When you sign up for Blue Hors’ newsletter
  • When you participate in competitions, horse shows or other events arranged by Blue Hors
  • When you contact us via mail or phone

Even if you use your email address in more than one of the above cases, your personal data will only be collected and registered in one place. This way your personal data is already stored with us, and you will not receive the same marketing material from Blue Hors more than once.

Please be informed that we use external services such as when you sign up for horse shows, competitions, and other activities.

We take photos and/or make video recordings to share the activities that take place at Blue Hors. This is done in accordance with current legislation, and we will ask for your consent if required.

3. Use of Personal Data

Personal data is collected and used in connection with:

  • Completion of orders in our web shop
  • Sign-ups for newsletter
  • Administration of user accounts / profiles
  • Participation in competitions, horse shows or other events
  • Distribution of other marketing material including invitations to events
  • Collection and evaluation of consumer reviews
  • Statistics
  • Other marketing initiatives, including press releases in connection with horse shows and other events

When you use our Blue Hors web shop service, we use your personal data to attend to and deliver your purchase, inform about order status, and update your profile at regular intervals to make sure the personal data, we have on file, is as accurate as possible.

Please be informed that we only use your personal data to send you marketing material if you have given your explicit consent, unless legislation permits us to contact you without your prior consent.

Photos and/or video recordings are shared on our websites and/or social medias to share our activities and enthusiasm for equestrian sports.

Blue Hors keep statistics about which areas of the sites, our users visit and which products the users prefer. This data does not contain personal data. Knowledge about the users’ use of the websites is gained with help from the collected data. This information is used to improve the website. We do use data about how our users navigate, to better understand how our users use,, and and from that we try to improve the websites. We are not able to see where you come from or where you are going on the internet after you leave our sites. Furthermore, we collect information about what products our users, as a unit, prefers. This information is also used to improve the website. We do not sell or otherwise disclose information about how our user navigate and use our website. We do not sell or disclose information about your purchase history to third party.

4. Transfer to Other Data Controllers

We only transfer your personal data if it is necessary and only as deemed necessary to carry out the service, you request, or if you have given us explicit consent.

Your personal data might for example be transferred to: (i) the storage/shipping company used by Blue Hors for delivery of goods and/or distribution of catalogues; (ii) suppliers in connection with horse shows and other activities, including to provide you with services related to this event; (iii) third parties in connection with administration of newsletters, etc.; or (iv) if we are required to with reference to a court ruling or current legislation. Information may, for example, be disclosed to the police in case of suspicion of credit card fraud.

When we share photos on social medias, the current terms of the relevant social media apply.

5. Deletion of Personal Data

We delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above in section 3. However, the data may be processed and stored for a longer period in anonymized form.

6. Cookies

We use cookies on our websites. You can read more about the use of cookies in our Cookie Policy which you can find on the following link:  COOKIEPOLICY

7. Security

We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we strive to protect the quality and integrity of your personal data.

All external transactions enabled by us, that include personal data, are encrypted. All data hosting operated by Blue Hors and hosting operated by business partners are subject to written contracts.

In general, the processing of personal data is done in accordance with current legislation and best practice with regard to data security.

Credit card information is transferred to one or more approved and certified service providers and is only stored by us as long as is needed to process the data.

8. Your Rights

You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased, or blocked. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

9. Withdrawal of Consent

You may, at any time, withdraw any consent you have given, and we will delete your personal data, unless we can continue the processing based on another purpose. If you wish to withdraw your consent, please contact us at or phone +45 75883911.

10. Links to other Web sites, etc.

Our websites may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners’ policies on the protection of personal data and other relevant policies.

11. Amendment of Data, etc.

If you want us to update, amend or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at the following address/phone/mail:

Blue Hors ApS
Tørskindvej 70
DK—7183 Randbøl
Phone: +45 75883911

12. Complaints

If you wish to appeal against the processing of your personal data, please contact us by email, telephone or letter as indicated in section 11 above. You may also contact the Data Protection Agency, Borgergade 28, 5., 1300 Copenhagen K.

This privacy policy was last updated on 25th May 2018